Mike Hinc: Travesties of a Commodified World

Human experience oscillates between the extremes of emotions and perceptions. This ambivalence is characteristic to the human experience which begins at birth and ends only when the person ceases to exist. The joy of feeling alive and the terror of encountering death around the corner, pain and pleasure activating the same neurons, these are instances of human ambivalence. In fact at some point in time, most would have said ‘I hate you, but don’t leave me’ which is another instance of the ambivalence present in the human experience.

Connected inextricably to the experience of ambivalence is British artist Mike Hinc. He studied art at the University of Hertfordshire and English at London University. Mike paints in acrylics and oils. The layers and textures he uses represent the complexities of life. The same multiplicity of tastes and textures suggest the subjective realities that the Universe consists of. In fact, there could be many universes. Without limiting himself to one form of art, Mike synthesizes photography, painting, collage and other forms of art.

A particularly intriguing work is the ‘After Nietzsche’, where a horse awaits its death in the hands of its killer. The killer however may not be after the horse but something that the viewer doesn’t know of. Just like the answers Man never finds to his questions, and hangs in a perpetual state of commodified insecurity, the horse may await its death in the hands of a non-existent killer.  One could also consider the ambiguous fate of the horse Nietzsche tried to save, before his death.

Mike has worked with many people in the music industry such as Nico, The Smiths, Primal Scream and the Sisters of Mercy to name a few. He celebrates transience, human inadequacies, and all the contradictions which can easily be noticed in a commercialized and commodificed society. Weaving irony with the paradox and the human predicament of not finding answers to primal questions are explored in much of his work.

The way humans can never understand the Universe in its entirety, his works do not seek to provide an answer or solution. Commodification, commercialization and making sense of an otherwise unreal reality has been central to the idea of capitalism. Mike Hinc’s works explore these unique human predicaments in a metaphorical way.

Courtesy Mike Hinc

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